The goal is to increase Liquity’s user base in all German-speaking countries (Germany, Austria, Switzerland) by promoting Liquity on a regular basis in my weekly newsletter.
If you compare Liquity to other borrowing protocols, it’s a no-brainer for ETH. Hence, the main challenge is to educate people on the advantages.
My plan? 6 x unique promotions in my weekly newsletter over the course of 3 months that highlight different aspects of Liquity.
I’ll also link in the emails to various Liquity videos on my YouTube channel for more information and a higher conversion rate.
2. Benefit & Impact
First-order effect: More users and higher brand awareness.
Second-order effect: Positive word of mouth from existing users.
I run a German YouTube channel (8.4k subscribers) that is heavily focused on DeFi protocols. Most of my subscribers are already familiar with vault mechanics. That’s rare.
Since I only promote things that I’m personally using, my conversion rates are quite high whenever I recommend something.
In addition, I’ve built an email list over the years with around ~2,500 subscribers. My open rate varies between 51-58%.
These emails are typically long-form content about the market or interesting DeFi protocols that I’ve discovered. They also contain several custom-made pictures.
4. Scope & Deliverables
My plan is to integrate Liquity in my newsletter 2x per month over a test period of 3 months (= 6 promotions in total). Every promotion will be unique.
Furthermore, all links from these promotions will be tracked so that we can evaluate the success (or lack thereof) after 3 months.
After 3 months, I’ll share the results. If it meets your expectations, we can talk about a long-term collaboration - only if you’re interested.
- February 2023: 2x email promotions
- March 2023: 2x email promotions
- April 2023: 2x email promotions
- May 2023: Sharing the results & potentially plan a long-term collaboration
There are no dependencies.
7. Ask & Payment
Each newsletter takes about 2-3 hours of time.
(The text & pictures are unique and custom-made)
I’m asking for a budget of 800 LUSD.
No upfront funding is required.
Wallet address: 0xf6822c5aaa4534dfd8e07bb7a5adcd887b1f32c7
8. References & Useful Links
If you have further question, just let me know in the comments